Cost per acquisition from $415 to $51.33.
A new rental marketplace had little to no sales, no inventory, no sales process and no marketing channels. We ran go-to-market, conversion work, ads and organic video. Cost per acquisition fell from $415 to $51.33, and the catalog grew to more than 32,252 listings.
A much lower CPA, and a catalog that filled in.
This was a new category: a rental marketplace, starting with no inventory and almost no sales. We helped take it to market with conversion work, ads and organic video. Cost per acquisition fell from $415 to $51.33, and the marketplace grew to more than 32,252 listings.
Why you won't see a name or a logo
This client asked us to keep their name private, and we agreed. The playbook behind these numbers is a real competitive edge, and they'd rather competitors didn't copy it from a case study. So we've left out the brand, its products, its people and the posts themselves. The numbers are real. They come from the campaign results we keep on file.
A new marketplace, starting from zero.
The client was building a rental marketplace in a category that barely existed online. At the start there was little to no sales, no inventory, no sales process and no marketing channels.
They needed a way to get in front of buyers and owners, fill the catalog, and bring the cost of a customer down far enough to grow.
Go-to-market, ads, and organic video.
- GTMpositioning and conversion work for a new rental marketplace
- Adspaid campaigns run alongside the organic video
- Videoshort organic videos, posted on an ongoing cadence
The catalog grew. CPA fell.
Even a niche marketplace can grow, and that growth can lower CPA.
Start from zero, still test
No inventory and no channels is a hard place to start. The work is still the same: find a message, put it in front of the right people, and read the cost.
Video can still move a marketplace
Organic video ran alongside the ads. Site traffic rose when a new video went up.
Organic and paid, one plan
We run both and measure both, so content and ads point at the same goal: a lower cost to acquire a customer.
Want a growth story of your own?
Book a free strategy session and we'll show you how paid and organic could lower what you pay for a customer.