From $25,000 a month to $1,000,000 a month.
A women's investing education company was attracting the wrong kind of lead. Message testing showed they were cheaper to reach when they talked about investing, not everyday personal finance. We changed the ads, tested 12 versions of the webinar, and they reached eight figures in their second year.
They were hooking people with the wrong offer.
Message testing showed a clear split. Talking about what the audience needed, everyday personal finance like spending less than you make, brought leads in at $6 to $8 each. Talking about what they wanted, investing their savings, brought leads in at $1 each. We changed the messaging to talk about investing, tested 12 versions of the webinar, and ran the ads and the funnel. Monthly revenue went from $25,000 to $1,000,000, and they reached eight figures in their second year.
Why you won't see a name or a logo
We've left the brand name off this page until the client has signed off on being named in public. The offer, the numbers and the work are real. They come from the campaign results we keep on file.
Cheap leads on the wrong promise.
The company teaches investing to women. The ads that felt responsible, the ones about budgets and spending less, were the expensive ones. The cheaper leads came from the message people actually wanted: help investing what they had already saved.
If the hook and the product don't match, you pay more for every conversation, and the wrong people show up to the webinar.
A new hook, and twelve versions of the webinar.
- Messageshifted from personal-finance need to investing desire, after the lead-cost test
- 12webinar versions tested on the main funnel
- Adscreative rewritten around investing, including a free class for women
- CROand ad services on the funnel that sat behind those ads
The right hook made the leads cheaper, and revenue stepped up.
People buy what they want. Price the hook accordingly.
Need vs. want is a cost problem
The responsible message felt right and cost six to eight times more per lead. The message people wanted was cheaper, and it matched the offer.
Test the webinar, not just the ad
Twelve versions of the same funnel class means the close gets the same scrutiny as the click.
CRO and ads together
A cheaper click still fails if the page and the webinar argue with the ad. We run both.
Want a growth story of your own?
Book a free strategy session and we'll test the hook that actually makes your offer cheaper to sell.