Cost per sale under a $100 target.
A flight-deals membership needed a cheaper way to win customers. We tested messages until we found a fit, then ran the winning ad. Cost per sale came in at $72.84 and $80.93, both under the $100 goal.
The ad beat the cost goal. The page test was only directional.
We started with message testing to find what this audience actually clicked: first-class and lie-flat flight deals, points and miles, beating the airlines at their own pricing. The winning ad, for business class to Europe on fewer points and miles, came in at $72.84 and $80.93 cost per sale, with 20 and 16 sales on the two rows shown, both under the $100 target.
Why you won't see a name or a logo
We've left the brand name off this page until the client has signed off on being named in public. The offer, the numbers and the work are real. They come from the campaign results we keep on file.
Find the message, then beat a $100 CPA.
The client sells a membership that helps travelers book better flights, including business class and lie-flat seats, for fewer points and miles. The work was to find the message the market would actually click, then get cost per sale under $100.
Message tests, a landing page test, and a winning ad.
- Messagesa set of first-date ad creatives, all scored Gold, with CPC from $0.17 to $0.29
- Pagea landing-page experiment with two variations against the original
- Adbusiness class to Europe, fewer points and miles, run after the message work
- $100target cost per acquisition we were aiming to beat
The ad cleared the bar.
Beat the cost goal with the message, and be honest about what the page test did not prove.
Message-market fit first
The cheap clicks came from a specific promise: lie-flat and business-class travel for fewer points and miles, not a generic deal hook.
A goal you can beat
$100 cost per sale was the line. The winning ad came in under it on both rows we still have.
Don't over-claim a test
The new page looked stronger, but the sample was small and confidence never arrived. We'd run it longer before calling it a win.
Want a growth story of your own?
Book a free strategy session and we'll test the message that could bring your cost per sale down.