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A $0.38 click and a 14.53% landing page, in 10 weeks.

A graphic-design subscription for advertisers needed a traffic ad and an opt-in page for demo sign-ups. In 10 weeks, on $1,460.10 of ad spend, both goals were beaten: a winning ad at $0.38 cost per click, and a page converting at 14.53% with 26 leads.

Client name withheld at their request
$0.38cost per click on the winning traffic adgoal was under $0.75
14.53%opt-in landing page conversion rategoal was 12%, with 26 leads vs. a goal of 25
$1,460.10actual ad spendover 10 weeks
47website leads on a follow-on conversion adat $23.69 per lead
The headline result

Both assets beat the brief.

The brief was tight: one winning traffic ad under $0.75 cost per click, and one opt-in landing page above 12% conversion with 25 qualified leads. In 10 weeks, on $1,460.10 of spend, the winning ad came in at $0.38 CPC, and the page converted at 14.53% with 26 leads.

$0.38winning CPC
14.53%page conversion
10 wksactual time frame

Why you won't see a name or a logo

We've left the brand name off this page until the client has signed off on being named in public. The offer, the numbers and the work are real. They come from the campaign results we keep on file.

The challenge

Two assets, clear goals, a modest budget.

The client sells unlimited graphic design to advertisers who are tired of ad fatigue. They needed a first traffic ad and an opt-in page that would get people to watch a demo. The planned budget was $750 a month. The planned window was 6 to 8 weeks. The work actually ran 10 weeks, from November 30, 2022 to February 16, 2023, and spent $1,460.10.

What we ran

A traffic ad, an opt-in page, then a conversion ad.

  • 3traffic ads at $0.38, $0.44 and $0.52 CPC, all under the $0.75 goal
  • 1opt-in landing page for the demo, at 14.53% conversion with 26 leads
  • 1follow-on conversion ad, 47 website leads at $23.69 per lead
  • 10 wksactual time frame, November 30, 2022 to February 16, 2023
The results

Ten weeks, two goals, both cleared.

$0.38 / $0.44 / $0.52cost per click on the three traffic ads1.60%, 1.24% and 1.07% CTR
26 leadson the opt-in page, at 14.53% conversiongoal was 25 leads at 12%
47 leadson the conversion ad, at $23.69 each1.24% CTR
What it means for you

A small budget still works when the goals are this clear.

One winning ad is a real target

The brief was not “run ads.” It was one traffic ad under $0.75 CPC. We shipped three that beat it.

The page has to carry its weight

A cheap click is wasted if the opt-in does not convert. 14.53% on a demo page, with 26 leads, was the other half of the brief.

Report the actuals

The plan was 6 to 8 weeks at $750 a month. The work took 10 weeks and spent $1,460.10. The results still held.

Want a growth story of your own?

Book a free strategy session and we'll set the same kind of clear targets for your first ads and pages.

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