From $0 to $1 million ARR in 12 months.
Acquire.com was still called MicroAcquire, and still pre-revenue, when we started. We built the go-to-market plan, tested messaging for buyers and sellers, and ran Facebook and Google ads. Twelve months later they were at $1 million in annual recurring revenue.
A two-sided marketplace, taken to market.
Acquire.com is a marketplace where founders sell startups and buyers acquire them. They had no revenue when we began. Our job was go-to-market strategy: craft and test the message for each side of the marketplace, then run Facebook and Google ads against it. They reached $1 million ARR in 12 months. The buyer landing page converted at 22.94%, and the seller page at 9.95%.
“Brandarrow managed our paid growth strategy to help us predictably grow every single month and 10x YoY!”
Andrew GazdeckiCEO of MicroAcquire
Two audiences, no revenue yet.
A startup marketplace only works if buyers and sellers both show up. Each side needed a different reason to join, and none of that message had been proven. We had to find the words that made a founder list, and the words that made a buyer sign up, then put paid traffic behind both.
The work covered go-to-market strategy, message testing, landing pages for each side, and Facebook and Google ads.
Message tests, then pages, then ads.
- 2landing pages, one for buyers and one for sellers, each built around a tested headline
- FB & Gads for buyer sign-ups and seller listings, after the message tests
- 241ads in one message-testing view, used to compare hooks before scaling spend
- 12 mofrom pre-revenue to $1 million ARR
The pages converted.
Prove the message for each buyer, then put spend behind it.
Two sides, two messages
A marketplace has more than one customer. The page that makes a buyer sign up is not the page that makes a seller list.
Test before you scale
We compared hooks and pages first, then ran ads on what was already converting.
GTM is a system
Strategy, messaging, landing pages and ads have to point at the same offer, or the spend leaks.
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Book a free strategy session and we'll look at the message and the ads that could take your offer to market.